Dunlop Tire Corporation supplied the other 25 percent. Firestone has previously supplied approximately 75 percent of the tires to be put on the Honda Civics manufactured in Ohio and Alliston, Ontario. This fact is essential to the survival of the company should the Firestone tire business disappear as a result of the current recall fiasco.īridgestone/Firestone has also signed a new deal with Honda of America Manufacturing Inc. According to an Automotive News reporter, the Firestone brand is “positioned in such a way that even a major decline in its original-equipment automotive business would not necessarily sink it” (Chappell, 09/11/00). Firestone has a 16% share of that market, and the Bridgestone brand holds another 6.5 percent share.Īnother strength for Firestone is its well-established brand name. Roughly 60% of Bridgestone’s North American profits came from the sale of heavy-duty truck tires. One of Firestone’s biggest strengths is the fact that Firestone’s passenger vehicle trade is not the critical part of Bridgestone Corp’s world profit picture. The resources and prestige of having Bridgestone as a parent gives Firestone an extra edge in the market. Bridgestone Corporation has been around since 1931 and has established itself as a well-known international manufacturer of tires, rubber products, automotive products, chemical products, sporting goods, and other products (Bridgestone Annual Report, 1999). (Bridgestone/Firestone Profile)īridgestone/Firestone finds much of its strength in having “one of the richest tire makers in the world as its parent” (Chappell, 09/11/00). As a leader in world tire technology, Firestone utilizes research and development centers in three countries and testing centers around the world to help develop, manufacture and market tires for almost every kind of vehicle. In the words of the former leaders of Bridgestone and Firestone, Bridgestone/Firestone strives to “Serve Society with Products of Superior Quality” and to be the “Best Today ? Still Better Tomorrow.”īridgestone/Firestone is best known for it’s production of tires (more than 8,000 different types and sizes), which account for more than 75 percent of its annual revenues. The Nashville, Tennessee-based company has over 38 QS9000/ISO9000 Certified production facilities throughout the Americas, along with numerous international facilities throughout the world.įirestone’s company philosophy is derived from a blend of Japanese and Americans methods, with a focus on providing quality products. In addition to manufacturing tires, Bridgestone/Firestone produces a variety of products including air springs, building materials, synthetic and natural rubber, and industrial fibers and textiles. merged with The Firestone Tire & Rubber Company. Bridgestone/Firestone, Inc., a subsidiary of Bridgestone Corporation, was formed in 1990 when Bridgestone U.S.A.

Bridgestone firestone employee handbook